Business Owners are Diversifying to Create Growth

My business is educating consumers on how to find a top quality electronic security companies for their home and business.  I also travel the country training well intentioned professional security companies on how to educate and market to today’s educated consumers. 

The majority of the alarm companies that I have trained over the years are new startups that need direction and also quality existing alarm dealers that have hit a plateau and are looking for direction to move past it.

I have noticed a very interesting trend in the companies that have been making contact and requesting information or training lately.  I’m seeing a large spike in companies that are not in the alarm business but have a large existing customer base. In these down times, they are looking to diversify their products so that they can re- work their existing good business to client relationships.  This makes great sense in a time where it’s a much longer than normal cycle to create a new client. This is likely because of the level of caution consumers are practicing with their expenses.  

In times of good economy people can afford to buy alarm systems and in a time of bad economy people prioritize protection for themselves and their loved ones.  This is why the multibillion dollar alarm industry is considered to be recession proof and why so many businesses are looking to add an alarm dealership to their product lines.

A perfect example of such diversification is Slomin’s on the eastern seaboard of the US. This is a large heating oil and air conditioning company that diversified it’s offerings to security systems for their existing clients. Now they are considered to be one of the top earning producers in the industry and growing every year.

The types of businesses that have been calling for training and direction are: electricians, home entertainment companies, credit card processing companies, builders and cell phone dealerships, to name a few.

Could a complete alarm dealership training consultation help your business enjoy the recession proof growth that will offset the downward trends you are experiencing? If so be sure that the consultation you seek is complete and developed to grow your company in steps, so that you don’t have to make the same mistakes that those without guidance have experienced.

Matthew is a 26 year veteran of the alarm industry. He has served as an installer, salesman, licensed alarm company owner, monitoring station designer, promotions and marketing director with one of the world’s top producing security dealers. He now works as a consumer advocate, teaching consumers how to buy alarm systems properly. As a direct result of properly training consumers, he is often called upon to consult alarm dealerships on how to market to the educated consumers that today’s alarm dealer is finding. He is committed to being unbiased www.learnalarms.com